Financial Services

Aditya Birla Capital Limited (ABCL)

Chemicals

Aditya Birla Chemicals (Thailand) (ABCTL)

Fashion

Aditya Birla Fashion and Retail Limited (ABFRL)

Trading

Aditya Birla Global Trading

Aditya Birla Health Insurance Limited (ABHICL)

Carbon Black

Birla Carbon

Paints

Birla Opus

Cellulosic Fibre

Century Enka

Domsjö Fabriker (Domsjö)

Textiles

Grasim Industries Limited

Metals

Hindalco Industries Limited

Indo Thai Synthetics Company Limited

Jewellery

Indriya

Novelis Inc

Thai Acrylic Fibre Co. Ltd (TAF)

Cement

UltraTech Cement Limited

Telecom

Vodafone Idea Limited (Vi)

When Indian start-ups Pixxel and Digantara launched their satellites on a SpaceX Transporter-12 rocket from the Vandenberg Space Force Base in California on January 14, 2025, they heralded a transformative new chapter in India’s space odyssey.&nbsp;By putting three of its Firefly satellites in orbit, Pixxel became the first private spacetech company in India to have its own constellation of the world’s highest-resolution commercial hyperspectral satellites. Digantara, too, scored a first by launching Space Camera for Object Tracking or SCOT, the world’s first commercial situational space awareness (SSA) satellite for the surveillance of objects as small as 5cm orbiting the earth.Founded by Anirudh Sharma, Tanveer Ahmed and Rahul Rawat, Digantara intends to make space operations safer by writing a new playbook for space navigation and traffic management given the growing congestion in space. Meanwhile, Pixxel’s founders Awais Ahmed and Kshitij Khandelwal are building an advanced diagnostic system for Earth that will redefine how we understand and safeguard our planet and its resources.Giving wing to their path-breaking flight is the Aditya Birla Group’s venture capital firm, Aditya Birla Ventures (ABV). Founded by Aryaman Vikram Birla, ABV invests in new age businesses of tomorrow that are led by outstanding founding teams.&nbsp;ABV acquired a minor stake in Digantara’s Series A1 funding round in 2024. And it has backed Pixxel with an investment in 2024.&nbsp;Private sector participation in the Indian space economy has been on an upswing ever since the central government founded the Indian National Space Research Promotion and Authorisation Centre (IN-SPACe) in 2020. There are <a target="_blank" rel="noopener noreferrer" href="https://pib.gov.in/PressReleasePage.aspx?PRID=2027137">nearly 200 space start-ups in the country today</a>. The Indian Space Research Organisation (ISRO) expects the country’s space economy to <a target="_blank" rel="noopener noreferrer" href="https://www.business-standard.com/industry/news/india-aims-10-share-in-global-space-economy-in-10-yrs-isro-chief-somanath-124082001084_1.html">grow from around $9 billion today to $45 billion in 10 years</a>. India has <a target="_blank" rel="noopener noreferrer" href="https://theprint.in/ground-reports/digantara-pixxel-are-inspired-by-elon-musk-this-will-drive-india-inc-space-dreams/2468683">a mere 2 per cent share of the global commercial space market currently.&nbsp;</a>Space start-ups like Pixxel and Digantara are eager to tap this opportunity with support from investors such as Aditya Birla Ventures.Incidentally, both Awais, who is Pixxel’s CEO, and Kshitij, its CTO, founded the company in 2018 as students at the Birla Institute of Technology and Science (BITS Pilani). They were part of the student satellite team on campus and collaborated with ISRO scientists on projects. Awais secured a master’s degree in mathematics in 2019, while Khandelwal graduated the same year with a BE in Electrical and Electronics Engineering.Five years later, Pixxel has soared into space. With the Fireflies in orbit, the Pixxel team is “excited to map the invisible, detect the undetectable and pave the way to protecting our planet’s beauty and its future,” states Awais in a LinkedIn post. Incidentally, most of the team members had never built a satellite before.The compact but powerful Fireflies – three more are slated to go up in orbit shortly – will beam down earth-sensing data that has not been available at this level of resolution and frequency before. That’s because their hyperspectral imaging technology takes what Awais calls an “MRI of the planet”.&nbsp;The Firefly constellation is designed to provide global coverage every 24 hours and deliver critical climate and Earth insights with near real-time data collection. Pixxel’s in-house next-gen Earth observation studio, Aurora, analyses this data for applications in sectors ranging from agriculture, energy and mining to infrastructure and defence. The start-up has over 60 clients already, including US space agency NASA, India’s Ministry of Agriculture, mining major Rio Tinto, and British Petroleum.Like Pixxel, Digantara too was born in a college dorm in 2020. Inspired by their friend Tanveer, who ran a satellite club in his Bengaluru college, Anirudh and Rahul, both engineering students at Lovely Professional University in Punjab, decided to follow suit and build a nano-satellite under an ISRO Student Satellite Launch Programme. After a piece of debris crashed into their student satellite, the trio began to consider how to make space safer.&nbsp;The result was Digantara, a new age space cartographer. Their SCOT satellite is already setting new benchmarks in space technology and precision. Digantara intends to use a network of nanosatellites and cloud-based analytics platform to ensure the safety of spacecraft. By tracking every single object in orbit, the founders are also building maps for space with their pioneering Space – Mission Assurance Platform or Space-MAP. In short, they are developing the foundational infrastructure for safer space operations and space traffic management.Pixxel and Digantara have taken their first step in space, paving the way for other spacetech start-ups. It’s just the beginning of their space odyssey, one that <a href="/businesses/sectors/venture-capital/">Aditya Birla Venture</a> will continue to propel.

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Aditya Birla Ventures propels SpaceTech flight of Pixxel and Digantara

Hindalco Industries Limited is the metals flagship company of Aditya Birla Group. It is one of Asia’s largest producers of primary aluminium (excluding China), and with its subsidiary Novelis, a global leader in flat rolled products and the world’s largest recycler of aluminium.In India, Hindalco is the largest aluminium downstream player providing customised solutions in flat rolled products and extruded aluminium solutions.Hindalco is India’s largest copper producer, contributing significantly to India’s domestic refined copper requirements. Its copper facility in India comprises a world-class copper smelter, downstream facilities, and a captive jetty.Hindalco operates across the value chain, from bauxite mining, alumina refining, coal mining, captive power plants, and aluminium smelting to downstream rolling, extrusions, and foils. It serves key sectors such as aerospace and defence, building and construction, electricals, and electronics, automotive and transport, beverage packaging, consumer durables and kitchenware, pharmaceuticals and food packaging, EV and renewables, refractories, and ceramics.Hindalco’s global footprint spans 52 manufacturing units across 10 countries-20 plants in India, and 32 overseas units. Hindalco also operates 23 mines. With a cross-cultural workforce of more than 68,500 people, it remains committed to building an agile, responsive, and productive work environment in line with our strategic priorities of value enhancing growth and strong ESG commitment. &nbsp;<h3>Products</h3>Aluminium<ul><li>Primary aluminium</li><li>Aluminium value added.</li><li>Flat Rolled Products (FRP)</li><li>Extrusions</li><li>Foils and packaging solutions</li><li>Metallurgical alumina &nbsp;</li></ul>Copper<ul><li>Cathodes</li><li>Continuous Cast Rods (CCR)</li><li>Gold and silver</li><li>By-products</li><li>Di-Ammonium Phosphate (DAP)</li><li>Sulphuric acid &nbsp;</li></ul>Chemicals<ul><li>Calcined alumina</li><li>Alumina hydrate</li><li>Sustainability</li></ul> Guided by its purpose of building a Greener, Stronger, Smarter world, Hindalco has made sustainability the backbone of its operations and strategy. Some key initiatives include global-first circular economy solutions that utilise bauxite residue as an industry input rather than waste and pioneering responsible mining through developing India’s first Sustainable Mining Charter. Initiatives for carbon neutrality, water positivity, biodiversity, and zero waste to landfill have contributed to Hindalco being recognised as the world’s most sustainable aluminium company by the Dow Jones Sustainability Indices in 2020 and 2021.&nbsp; Hindalco drives R&amp;D in aluminium solutions because these can play a big role in delivering climate action and sustainable decarbonisation for the nation. We innovated India’s first aluminium trailer, bulker, and bus which can save up to 300 tonnes of carbon per vehicle over their lifetime. We are building new-age rail and transport solutions for freight and passenger transport. We are creating an Aluminium-Air battery that does not require a charging infrastructure.

For over six decades, Hindalco has stood as a pillar of India’s industrial growth. Founded in Renukoot more than 65 years ago, the company’s roots trace back to a time when even basic infrastructure had to be built from the ground up. From those humble beginnings, Hindalco has evolved to become a powerhouse in aluminium, copper, and specialty alumina—powering the electrification of a young nation and contributing to every stage of its infrastructure journey.Now the company is pushing the boundaries of its mission further – transforming into a solutioneer that partners customers to co-create new solutions across its businesses. Hindalco is looking at meeting the needs of India’s new sectors – EV mobility, renewable energy, energy storage, semiconductors, high-end electronics and more.Capturing this transition, Hindalco unveiled its new brand identity on 20th March 2025.&nbsp;At the launch event, Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group reflected on the company’s remarkable journey: “Hindalco has been, is, and will always be a force for good.” &nbsp;<h3>The Future, First-Hand</h3>Bringing its transformation to life, Hindalco also created a unique, immersive space — the Hindalco Experience City. Designed as a tech-enabled exhibition, it gave customers, partners and stakeholders a first-hand view of Hindalco’s future-ready solutions.The Experience City featured augmented and virtual reality zones, along with guided tours of products and solutions. It showcased Hindalco’s innovations across different sectors, offering a clear look at how the company is powering progress, not only as a concept, but as a tangible, present-day reality.&nbsp; &nbsp;<h3>Decoding the new identity</h3><img class="image-style-align-left image" src="https://www.cms.adityabirla.com/uploads/Hindalco_taglines_engineering_better_futures_ai_f9b9ec7d21.jpg" alt="Hindalco-taglines--engineering-better-futures-ai.jpg">The new Hindalco identity captures the company’s strategic shift—from a supplier of raw materials to a provider of high-performance engineered solutions. It features a bold wordmark and a distinctive ‘H’ Symbol.&nbsp;Set in blue, the Wordmark stands for Hindalco’s legacy of trust and competence. The ‘H’ is crafted from two plus signs, representing collaboration and co-creation with customers. The gradient on the ‘H’ moves from blue to green—signifying a journey toward sustainable innovation and a future-forward vision. Together, they represent a brand philosophy grounded in ‘Engineering Better Futures’. &nbsp;<div class="page-break" style="page-break-after:always;">&nbsp;</div><h3>Built for What’s Next</h3>This brand transformation is backed by an equally ambitious business strategy. Hindalco is investing ₹45,000 crore across its aluminium, copper, and specialty alumina businesses—not just to scale, but to lead innovation in emerging sectors like EV mobility, renewable energy, battery storage, semiconductors, defence, and aerospace.Across its 52 plants in 10 countries, Hindalco is helping shape the future in multiple high-impact sectors.&nbsp;<ul><li>It is fuelling the EV revolution with advanced aluminium and copper components, including battery enclosures and India’s first-ever copper foil plant dedicated to electric vehicles.&nbsp;</li><li>Through <a href="/businesses/companies/novelis-inc/">Novelis</a>, it has set a benchmark for circularity in packaging by establishing the country’s only can-body stock plant that uses over 80% recycled content.&nbsp;</li><li>On the energy front, Hindalco is pioneering hybrid renewable models — including an innovative 100 MW solution that combines wind, solar and pumped hydro storage.&nbsp;</li><li>Through <a href="/businesses/companies/hindalco-almex-aerospace-limited-haal/">Hindalco-Almex Aerospace Limited (HAAL)</a>, the company is also contributing to national priorities by supporting ISRO and India’s defence sector with high-purity, high-performance alloys designed for aerospace and defence applications.&nbsp; &nbsp;</li></ul><h3>Co-Creating the Future</h3>The brand refresh is also an open invitation—to customers, partners, and innovators – to join Hindalco in co-creating better futures.&nbsp;<figure class="image"><img src="https://www.cms.adityabirla.com/uploads/kumar_mangalam_birla_kmb_bdf70b5868.webp" alt="kumar-mangalam-birla-kmb.webp"><figcaption>“Demand more. Not just materials, but design co-creation, custom manufacturing, and pioneering new technologies. Together, we can shape the next era of industrial progress—more sustainable, more advanced, and more impactful than ever before.”&nbsp; – Chairman Kumar Mangalam Birla at Hindalco Masterbrand launch</figcaption></figure>

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Hindalco’s brand refresh: Shift for Future-First, Solution-Driven identity

Business

A paradigm shift towards clean, inexpensive and unlimited energy is taking place across the globe. On Earth Day 2025, Aditya Birla Group joins the league of responsible businesses uniting behind renewable energy under the theme ‘Our Power, Our Planet’, with the ambitious aim of tripling the global generation of clean energy by 2030. India aims to achieve 50% of its energy requirements from renewable sources by 2030 and the Group’s businesses are contributing to this shift - both, in India, and world-over.<h3> Towards Net Zero</h3><a href="/our-story/group-purpose/">Aditya Birla Group</a> aspires to reach Net Zero Carbon Emissions by 2050 across all its businesses. Prioritising renewable energy adoption is an integral part of the Group’s sustainability strategy. Here’s a snapshot of our sustainability initiatives and milestones in FY2024:<h3> Ultra-clean Cement</h3><img class="image_resized image-style-align-left" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/ultratech_cement_c74536ba29.webp" alt="ultratech-cement.webp"><a href="/businesses/companies/ultratech-cement-limited/">UltraTech Cements</a> is recognised as a Climate Change leader by the CDP and is a part of EP100 initiative of energy-smart companies as well as being committed to Climate Group’s RE100 initiative&nbsp;<ul><li>Share of green energy in FY2024 is 22%</li><li>612 MW of renewable energy (increased by 77%)</li><li>278 MW of Waste Heat Recovery System (increased by 32%)</li><li>Aims for 85% green energy by 2030</li><li>100% by 2050</li></ul><div class="page-break" style="page-break-after:always;">&nbsp;</div>Grinding Units going green:<ul><li>Arakkonam Cement Works and Ginigera Cement Works operate on 100% Green Energy</li><li>Transition to 100% renewable energy by jetty attached to Ratnagiri Cement Grinding Unit</li><li>Awarpur Cement Works has installed Floating Solar Photovoltaic panels in two water reservoirs of 3600 sq mts with ˜7600 solar panels</li></ul><div class="page-break" style="page-break-after:always;">&nbsp;</div><h3> Hydro for Hindalco<img class="image_resized image-style-align-right image" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/Pumped_hydro_project_c275e4d32c.webp" alt="Pumped-hydro-project.webp"></h3>With an aim to make its smelters green, Hindalco entered into a commercial agreement with Greenko Group, one of India’s largest renewable energy companies, for the provision of RTC carbon-free electricity for its Odisha smelter for 25 years.This initiative will enable an annual reduction of 680,000 MT of CO2 through 100 MW of captive power, enhanced to 350 MW in the future.The project is slated to be a world-first for the aluminium sector and, <a href="/businesses/companies/hindalco-industries-limited/">Hindalco </a>could become the first aluminium company in the country to use RTC's carbon-free power for smelting.Hindalco achieved 60% installed renewable energy capacity as of FY24&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;<div class="page-break" style="page-break-after:always;">&nbsp;</div><h3>Spotlight on Sustainable Fashion</h3><img class="image_resized image-style-align-left" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/fashion_man_shopping_at_a_local_or_flea_market_6ff49feadc.webp" alt="fashion-man-shopping-at-a-local-or-flea-market.webp"><a href="/businesses/companies/aditya-birla-fashion-and-retail-limited-abfrl/">Aditya Birla Fashion and Retail (ABFRL)</a> is deploying solar rooftops, biomass-based briquettes and RE tech such as solar street lights; adopting new and innovative RE technologies such as hybrid technology, a combination of solar photovoltaic (PV) systems and wind turbines; and optimising internal and external lighting, installing LED lights and other efficient equipment, and designing new facilities and stores using green concepts.<ul><li>Energy consumed from renewable sources rose from 69 trillion joules in FY19 to 119 trillion joules in FY23</li><li>68% of energy at owned facilities derived from renewable sources</li><li>˜26 lakh units of solar power generated</li></ul><div class="page-break" style="page-break-after:always;">&nbsp;</div><h3> Flax to Fuel<img class="image_resized image-style-align-right image image-style-side" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/linen_inside_a_modern_textile_factory_2c8ad9275b.webp" alt="linen-inside-a-modern-textile-factory.webp"></h3>JayaShree Textiles – a subsidiary of <a href="/businesses/companies/grasim-industries-limited/">Grasim</a> – is India’s largest manufacturer of linen from the flax plant. At its Rishra factory, the team is converting flax dust and small fibre into boiler fuel in the form of briquette by innovatively employing cattle feed manufacturing machines.Reducing:<ul><li>Scope 1 GHG Emissions</li><li>Fossil fuel consumption by ˜1000MT</li><li>179.4 MT landfill waste and 250t CO2 in FY24</li></ul><div class="page-break" style="page-break-after:always;">&nbsp;</div><h3> Powering India’s transition to renewable energy</h3><img class="image_resized image-style-align-left" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/solar_panel_in_green_lawn_with_wind_power_station_56a906a529.webp" alt="solar-panel-in-green-lawn-with-wind-power-station.webp">Aditya Birla Renewables – another Grasim business – is an industry leader in clean energy solutions, with over a decade of experience in executing large-scale and complex renewable energy projects across the nation.Its solutions cover the gamut of renewable power from solar, wind, and hybrid power to battery storage. The company’s state-of-the-art technology, high uptime, and ability to provide the most competitive tariffs are some USPs that sets it apart in the industry.&nbsp;<div class="page-break" style="page-break-after:always;">&nbsp;</div>&nbsp;<figure class="image"><img src="https://www.cms.adityabirla.com/uploads/mr_kumar_mangalam_birla_desk_c635b64744.webp" alt="mr-kumar-mangalam-birla-desk.webp"><figcaption>“Climate change and sustainability have rightfully been called out as the defining challenges of the 21st century. We, at Aditya Birla Group, are committed to being a force for good as we lead the shift to renewables and drive decarbonisation of all our businesses. Aditya Birla Renewables will accelerate the clean energy transition of India’s rapidly growing industrial economy and also emerge as a major engine of growth and value creation for the Group.” - Kumar Mangalam Birla, Chairman, Aditya Birla Group&nbsp;</figcaption></figure>

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Renewing our commitment to renewable energy

Sustainability

Novelis Inc. is a leading sustainable aluminium solutions provider and the world leader in aluminium rolling and recycling. It has an integrated network of rolling and recycling facilities across North America, Europe, Asia, and South America. Novelis supplies premium aluminium sheet and foil products to the beverage can, automotive, aerospace and specialty markets. Its customer base includes iconic brands like Coca-Cola, AB InBev, Ford Motor Company, Jaguar Land Rover, Airbus and Samsung. Novelis’ ambition is to be the world’s leading provider of low carbon, sustainable aluminium solutions that advance its business, industry, and society toward the benefits of a circular economy.Novelis recycles more than 84 billion used beverage cans each year. A can recycled today can be turned back into a new can and returned to store shelves in roughly 60 days. Aluminium is infinitely recyclable. &nbsp;Recycling aluminium requires 95% less energy than primary aluminium production, resulting in 95% less carbon emissions. The company has created the first and the largest closed-loop recycling systems in the world. This allows it to take back as much of its customers’ aluminium scrap as possible, turning it back into the same product again and again. Closing the loop preserves the value of the alloy, reduces recycling and transportation costs, minimises environmental impact and establishes a secure supply chain. &nbsp;<h3>Products</h3><ul><li>Aluminium rolled products and solutions for the beverage can market.</li><li>Automotive and high-end specialty markets; recycling</li><li>Aluminium plate products and solutions for the aerospace market</li></ul>

Novelis, the wholly-owned subsidiary of <a href="/businesses/companies/hindalco-industries-limited/">Hindalco </a>– Aditya Birla Group’s flagship metals company has been a driving force steering automakers, and their customers, towards a future where vehicles are lighter, safer, and above all, greener. The world’s largest recycler of aluminium makes a strong case for use of the versatile material to address challenges faced by the automotive industry today.The Aluminium Advantage<ul><li>Lighter</li><li>Simpler&nbsp;</li><li>Safer</li><li>Greener</li></ul> &nbsp;<h3>Leveraging lightweight</h3>Vehicles made with aluminium are significantly lighter than those made with steel, reducing energy consumption. When it comes to electric vehicles (EVs) as well, reduced weight translates into extended battery range, fewer batteries, and smaller engines, suspension systems and brakes —leading to additional cost savings for automakers.<blockquote>Aluminium-intensive body-in-white (BIW) structures weigh up to 45% less than steel-intensive vehicles, enabling automakers to improve performance and increase payload capacity.</blockquote> &nbsp;<h3>Simplifying production</h3>Aluminium's versatility supports modular design and manufacturing efficiencies, helping automakers streamline production across vehicle segments. Fewer total parts mean reduced robots, tools, and joints, resulting in improved assembly efficiency and lower factory emissions. Using aluminium also reduces the complexity of material grades compared to steel while achieving similar functionality. These efficiencies reduce downstream supply chain requirements, simplify manufacturing complexity, and create value for automakers. &nbsp;<h3>Improving safety</h3>High-strength aluminium alloys deliver exceptional crash performance, protecting occupants while still allowing for vehicle weight reduction. Additionally, aluminium's lightweight properties enhance vehicle dynamics, improving handling, braking, and acceleration—essential features for safer driving experiences.<blockquote>Aluminium demonstrates better energy absorption, allowing vehicle architectures to be engineered for improved occupant protection, and contributing to high marks in 5-star crash safety testing.</blockquote> &nbsp;<h3>Greening the future of mobility</h3><img class="image_resized image-style-align-left" style="width:30%;" src="https://www.cms.adityabirla.com/uploads/electric_car_with_leaf_cut_out_of_the_smart_city_sustainable_8ff08b5dc4.webp" alt="electric-car-with-leaf-cut-out-of-the-smart-city-sustainable.webp">As the world's leading provider of low-carbon, recycled aluminium, <a href="/businesses/companies/novelis-inc/">Novelis </a>enables automakers to design vehicles with lower lifecycle emissions, aligning with carbon reduction goals. For internal combustion engine vehicles, lighter vehicles produce fewer emissions and require less fuel during operation, while for EVs, fewer batteries or smaller battery packs greatly reduce the vehicle's carbon footprint.Additionally, aluminium's infinite recyclability creates opportunities for a more circular economy, through the recovery of aluminium in body and battery enclosure systems at the end of the life of the vehicle. Reusing recovered aluminium scrap significantly reduces the need for primary aluminium production, leading to substantial environmental benefits.<blockquote>Recycling aluminium consumes only about 5% of the energy required for primary production, resulting in up to a 95% reduction in energy usage and a similar percentage reduction in greenhouse gas emissions.</blockquote> &nbsp;<h3>Driving towards a sustainable tomorrow<img class="image_resized image image-style-side" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/clean_futuristic_electric_cars_road_traffic_f3e04d2ba0.webp" alt="clean-futuristic-electric-cars-road-traffic.webp"></h3>The demand for lighter, greener, simpler, and safer vehicles will continue to grow as consumers and regulators prioritise sustainable mobility. For automakers, the transition to aluminium should not be seen as a challenge but as an opportunity for achieving the automotive industry's long-term goals.As a part of the <a href="/our-story/a-force-for-good/">Aditya Birla Group</a>, Novelis brings with unmatched expertise, innovative solutions, and commitment to sustainability, Novelis is ready to empower automakers to create vehicles that meet today's demands and anticipate tomorrow's challenges and together drive the automotive industry toward a more sustainable, efficient, and prosperous future.

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Steering the automotive industry towards sustainability

Satya Ranjan Doloi is a security guard but what he safeguards today is more precious than mere brick and mortar. Satya has a deep love for knowledge and books. And that has changed his life as well as that of many of the poor children in his neighbourhood.&nbsp;Hailing from a village in the Sundarbans, Satya could not study or get a college degree because of family financial troubles. He came to Kolkata looking for work and joined <a target="_blank" rel="noopener noreferrer" href="https://timesofindia.indiatimes.com/city/kolkata/53-year-old-security-guard-runs-10000-book-library-at-n-kol-park/articleshow/98289609.cms">Jagat Mukherjee Park in north Kolkata as a security guard in 2010.&nbsp;</a>When he found an unoccupied room at the park, he took a bold step. Satya put in Rs 2,700 of his own meagre salary , and set up the room as a home for a tiny collection of books and magazines. Over time, he built shelves from discarded wood and bought fans and lights. He worked multiple jobs, and the earnings went into building up his informal library.&nbsp;Udyaan Library has now grown to 15,000 books, a significant collection. “No one around here sells old books anymore, they donate it to me,” says Satya. “They know I look after the books like my own children. It’s not so much a library as an ashram for books.”&nbsp;<div class="video-responsive"><iframe src="https://www.youtube.com/embed/co9MXR4ZS80" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>&nbsp;Satya’s deep love for books has become a wonderful educational opportunity for local children. “I saw that there were a lot of poor children in the locality, who don’t study, instead they would be begging on the streets. I wanted them to stop begging and I wanted to give them a way to learn,” says Satya.Indeed, Satya’s library serves as the embodiment of a community resource: Books are donated by well-wishers, and books are lent free to underprivileged children.&nbsp;“‘I want them to read. You cannot achieve anything in life if you do not read,” says this guard who is a true force for good – one whose love for knowledge has led to a heroic effort to open the doors of the mind of young children.&nbsp;Aditya Birla Group is happy to partner The Better India to give voice to inspiring stories of people acting as <a href="/our-story/a-force-for-good/">#AForceForGood</a>.

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A ‘guard’ian of books and learning

Often one person can change the destiny of many. Here’s an inspiring story about a man who sold his own land and house to create a home for over 80 orphans.Farmer suicides are a grim reality in India’s agriculture sector. Unable to bear the burden of heavy debts caused mainly by volatile crop prices and the vagaries of unpredictable rains and floods, farmers take the path of suicide as the only way out. They leave behind families who are devastated by circumstances beyond their control.This is where Govardhan Darde stepped in. “I found children who had been abandoned or whose parents had died by suicide. They were forced to beg on the streets. Often they found themselves embroiled in criminal activities.”&nbsp;<div class="video-responsive"><iframe src="https://www.youtube.com/embed/ZKpgX1JsmNs" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>&nbsp;Govardhan could understand and empathise. He himself came from a family of sugarcane workers. With no money to fund his dream of a college education, he worked to look after his family. “I didn’t want these young children to have the same misfortune,” he says.He sold his land and house to raise money for an NGO called Pasayadan Seva Prakalp. Set up in a shed made of tin sheets, the NGO offered abandoned children something no one else had -- a shelter, with free food, clothing and, best of all, learning and books.There were plenty of challenges, not the least of which was funding to keep the shelter going. Cash flow was a concern, with merchants refusing to give credit as they doubted his ability to pay his bills. Govardhan worked hard to keep over 80 children in government schools, giving them an education as a tool to power their dreams. The children in his care now have a future to explore.Like the children, Govardhan has his own dreams. He is now trying to collect enough funds to build a proper brick-and-cement house for the orphans under his care. “All I want,” says this large-hearted man, “is that these children are able to live life on their terms.” Govardhan is a real-life hero, one who does not allow obstacles to stop him from doing good.<a href="/our-story/group-purpose/">Aditya Birla Group</a> is happy to partner The Better India to give voice to inspiring stories of people acting as <a href="/our-story/a-force-for-good/">#AForceForGood</a>.

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A home for the abandoned 

Aditya Birla Group forayed into branded jewellery retail business in 2024 with the launch of its brand, Indriya.Rooted in Sanskrit, Indriya signifies strength and the power of the five senses—elements that drive our consciousness and shape our experiences. The brand's insignia, a graceful Female Gazelle, symbolises the senses and epitomises feminine beauty and elegance. Indriya is not just about our identity; it’s about celebrating the profound love women have for jewellery.Indriya is a "New Age Jewellery" brand that transforms the jewellery experience for every Indian. With a projected 50% CAGR and 3x the industry growth over the next decade, Indirya aspires to become one of the top three jewellery retailers within the first five years of its launch, and potentially the largest direct-to-consumer retailer under Aditya Birla Group.Indriya offers over 15,000 curated and 5,000 exclusive designs, crafted for various occasions. Currently Indriya has 19 stores across Delhi, Mumbai, Pune, Ahmedabad, Jaipur, Surat, Hyderabad, and Indore. It plans to open 100 stores across India by FY2026.

It’s delicate, it’s bold. It has beauty, it has strength. It exudes power, it exudes grace. It awakens the senses and stirs the soul. It is Indriya, the retail jewellery brand of Aditya Birla Group.&nbsp;With a focus on catering to new-age customers who demand unique designs and a refreshing buying experience, Indriya is marching towards its goal of ranking among the Top 3 jewellery brands in the organised market in India.&nbsp;The jewellery industry, which is currently valued at about Rs 6 trillion – Rs 7 trillion, has immense untapped potential. And the Group believes that Indriya can be a catalyst for further transforming this space as there is a clear shift toward organised players who can offer quality, trust, and a superior customer experience. This is precisely where Indriya fits in as it reimagines jewellery for today’s discerning customers who seek both tradition and innovation in their collection. &nbsp;From the first gaze, all jewellery designs by Indriya are crafted to stir the soul and enchant the senses. The bouquet of 15,000 curated and 5,000 exclusive designs reflect exquisite craftsmanship, love and comfort that bring back the joy of donning jewellery. The designs are an ode to India, celebrating the harmonious blend of India’s rich traditions and modern living. Indirya also has a dedicated in-house design team which is responsible for 80% of its designs.&nbsp;This experience cascades to the retail store too. Every jewellery consultant is equipped with a tablet to assist customers with information, selection, and purchase. In-store stylists leverage technology to offer personalised recommendations, enhancing the overall experience. Indriya is also exploring innovations such as augmented reality for virtual try-ons and AI-driven tools to predict customer preferences, ensuring a cutting-edge retail experience. &nbsp;Special bridal studios adorn the larger Indriya stores and a wedding lounge within each store where consumers can try their jewellery with their outfits in private -- the innovations will continue, because consumers will always say ‘dil abhi bhara nahin.’The pace at which the brand aspires to grow is evident, it is already present across eight cities with 19 outlets. In fact, the brand intends to launch 100 stores in under two years. For <a href="/our-story/group-purpose/">Aditya Birla Group</a>, Indriya marks a significant milestone in its journey as it diversifies the consumer portfolio.