<img src="https://www.cms.adityabirla.com/uploads/abg_htls_2024_26c224bfac.webp" alt="abg-htls-2024.webp">Aditya Birla Group Hindustan Times Leadership Summit (HTLS) 2024, brought together leaders and icons from across the fields of politics, sports, business, health, science, and entertainment to share their views on the theme: Progressing Beyond Barriers.The audience included senior politicians, bureaucrats, diplomats, business executives, thinkers, commentators, and analysts. Over the years, the Summit has become one of India’s most prestigious and eagerly awaited forums.HTLS 2024 hosted distinguished public figures such as Narendra Modi, Hon. Prime Minister of India; Dr. S. Jaishankar, Hon. Minister of External Affairs, Government of India; John Kerry, 68th U.S. Secretary of State; Chandrababu Naidu, Hon. Chief Minister of Andhra Pradesh; Kumar Mangalam Birla, Chairman, Aditya Birla Group; Hon. Elizabeth Truss, Former Prime Minister of the United Kingdom; Dr. Manish Gupta, Director, Google Deepmind; Akshay Kumar, Actor &amp; Producer; Ajay Devgn, Filmmaker &amp; Entrepreneur; and Nitin Gadkari, Hon. Minister of road Transport &amp; Highways, Government of India; among others.Here are some quotable quotes from the event: <a href="/en/media/stories/aditya-birla-group-hindustan-times-leadership-summit-2024.html">HTLS 2024</a>

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Aditya Birla Group Hindustan Times Leadership Summit 2024

The Aditya Birla Group once again joined forces with TEDxGateway 2024, India's hub of innovative ideas, on March 2nd at at the Jamshed Bhabha Theatre in NCPA, Mumbai. It was an exhilarating day, fulfilling its mission by sparking stimulating conversations and fostering connections.With over 20 outstanding speakers ranging from visionary artists to tech pioneers and captivating storytellers, the event was a showcase of diverse perspectives. Their stories, fuelled by passion and resilience, left a lasting impact, igniting imaginations along the way. The line-up also included researchers, philanthropists, educators, and activists, underscoring TEDxGateway's dedication to ground-breaking ideas.TEDxGateway, an independently organised TEDx event, has a rich history. Since its modest beginnings in 2010, it has evolved into India's premier platform for thought leaders. Today, it hosts multiple events annually, drawing over 55,400 attendees (on-ground) and 350+ speakers of global repute, and continues to spread impactful ideas.

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TEDxGateway 2024: A Day of Inspiration

Starting from 31 October 2023, until 4 November 2023, Aditya Birla Group Hindustan Times Leadership Summit (HTLS) 2023, will bring together leaders and icons from across the fields of politics, sports, business, health, science, and entertainment to share their views on the theme 'Beyond Barriers'.HTLS 2023 will host distinguished public figures such as Prime Minister Narendra Modi, Chief Justice of India Dhananjaya Y. Chandrachud, and Minister of External Affairs Dr. S. Jaishankar. It will also feature well-known personalities from politics to sports and even entertainment industries, such as Piyush Goyal, Ashwini Vaishnaw, Sushmita Sen, Karan Johar, Alia Bhatt, Charlize, Satwiksairaj Rankireddy and Chirag Shetty, Bhagwant Mann, Sukhvinder Singh Sukhu, Alan Mamedi, Neeraj Chopra, Navin Chawla, and Chris Miller.Launched in 2003, HTLS has evolved into a platform that enhances the quality of discourse on critical global issues and fosters solution-oriented discussions among leaders. Over the years, the summit has grown to become one of the most eagerly anticipated events in India.To learn more or register for the event, click <a href="https://htls2023.virtualeventexp.com/signup">here</a>.

Aditya Birla Group Hindustan Times Leadership Summit 2023

In this episode of HERricane, explore how an unexpected opportunity at Aditya Birla Group propelled Damini into the world of cloud computing, how she stays ahead in the ever-evolving tech landscape, and the advice she has for women in tech.She doesn’t just build in the cloud—she engineers possibilities, shaping the digital future one solution at a time.#WomenLeadership #AdityaBirlaGroup #HERRICANE #SheIsTheForce #AForceForGood&nbsp;

Diversity

Leadership

Our next HERricane is Damini Bhalekar. 

 A Cloud Architect. A Digital Innovator. A pioneer in seamless connectivity. 

HERricane Episode 4: Damini Bhalekar

In this episode of HERricane, step into Mira’s world, where precision meets strategy. As a Chartered Accountant, she navigates complex financial landscapes, ensuring stability and growth with every decision.She doesn’t just balance the books – she engineers financial success. &nbsp;#WomenLeadership #AdityaBirlaGroup #HERRICANE #SheIsTheForce #AForceForGood

The finale, yet the HERricane stays unstoppable. Meet Mira Kumar.  

A Chartered Accountant. A strategist of numbers. A financial strategist. 

HERricane Episode 9: Mira Kumar 

In this episode of HERricane, discover how Chandrakala displayed an early interest in science which took her from her native land Inkollu, Andhra Pradesh to a prestigious institution like IIT Bombay. Take a peek into her world and see how she unlocks infinite potential, shaping the future of metals and mining.#WomenLeadership #AdityaBirlaGroup #HERRICANE #SheIsTheForce #AForceForGood&nbsp;

Now bringing you, our 3rd HERricane: Chandrakala Kari. 

Innovation Alchemist. Researcher. Pioneer in metals and mining. 

HERricane Episode 3: Chandrakala Kari

In this episode of HERricane, Priyanka shares the lessons she has learnt—as a daughter, mother and a leader. Discover what fuels her drive, how she’s breaking the notion in her industry and what being a ‘HERricane’ means to her. She doesn’t just safeguard information, she redefines the future of digital trust.#WomenLeadership #AdityaBirlaGroup #HERRICANE #SheIsTheForce #AForceForGood&nbsp;

Meet our 2nd HERricane: Priyanka Sharma. 

Data Guardian. Legal strategist. A trailblazer in technology law. 

HERricane Episode 2: Priyanka Sharma

The strategic decision aims to accelerate <a href="/businesses/companies/ultratech-cement-limited/">UltraTech Cement’s</a> expansion in the white cement based putty and value added products’ segment.The Company’s Board of Directors at its meeting held today, approved the purchase of 100% equity of Wonder WallCare at an Enterprise Value not exceeding Rs. 235 crores. The Company has executed a Share Purchase Agreement with the existing shareholders of Wonder WallCare. The deal is expected to close in the next 90 days, subject to applicable regulatory approvals and compliances.This acquisition gives UltraTech, access to a new state-of-the-art 6 lac MT per annum manufacturing plant for wall putty and related products at Rajsamand - Nathdwara, Rajasthan. The plant is situated at the pithead of large high quality raw material reserves, and in close proximity to the Company’s existing putty manufacturing facilities in Rajasthan. Constructed in 2022-23, this plant is one of the largest single-location putty manufacturing sites in India, with a capability to ramp up its capacities in future. This acquisition will help the Company expand its putty and Value-Added Products’ production capacity, in the highly competitive and fragmented putty manufacturing market in India.With the rapid pace of urbanisation and growing real estate construction in India, alongside Hon’ble Prime Minister, Shri Narendra Modiji’s vision of ‘Make in India’ and ‘Atmanirbhar Bharat’, this acquisition aligns well with the Company’s strategy to support high quality real estate and contribute to infrastructure, manufacturing and economic growth.

UltraTech Cement to acquire Wonder WallCare

The amalgamation of Aditya Birla Capital’s wholly owned subsidiary with itself comes into effect from April 01, 2025, and the process has been completed, post requisite shareholders’ and regulatory / statutory approvals.<a href="/businesses/companies/aditya-birla-capital-limited-abcl/">Aditya Birla Capital Limited (ABCL)</a>, at its board meeting held on 31 March 2025, has announced the successful completion of the amalgamation of its wholly owned NBFC subsidiary, Aditya Birla Finance Ltd. (“ABFL”) with itself, vide the Order of Hon’ble National Company Law Tribunal (“NCLT”), Ahmedabad Bench, dated March 24, 2025. The Scheme of Amalgamation (“Scheme”) is effective from April 01, 2025, and the appointed date for the Scheme was April 01, 2024.The respective board of directors of ABCL and ABFL had approved the proposed scheme of amalgamation on March 11, 2024, and the process has been completed after receiving requisite approvals from shareholders, creditors, and regulatory / statutory authorities including the Stock Exchanges, Securities and Exchange Board of India (SEBI), Reserve Bank of India (RBI) and the National Company Law Tribunal (NCLT).The Board of Directors has also approved the appointment of Ms. Vishakha Mulye as the MD &amp; CEO and Mr. Rakesh Singh as the Executive Director and CEO (NBFC) of the amalgamated entity. These appointments are subject to regulatory and other requisite approvals.In addition, the Board has approved the appointment of Mr. Nagesh Pinge and Mr. Sunil Srivastav as Independent Directors of the Company.Commenting on the announcement, <a href="/our-story/leadership/mr-kumar-mangalam-birla/">Mr. Kumar Mangalam Birla</a>, Chairman Aditya Birla Group said, “India has shown remarkable economic ascent in recent years, with financial services playing a pivotal role in driving this progress. In line with the nation’s growth, Aditya Birla Capital has significantly expanded in scale and size, establishing itself as a core growth engine for the Aditya Birla Group. I am confident that the combined strength of our diversified financial products and services will enable us to accelerate growth, drive financial inclusion and be a key contributor to India’s vast economic growth opportunities.”Ms. Vishakha Mulye, CEO, Aditya Birla Capital said, “The successful completion of this amalgamation marks a significant step in our transformative growth journey, increasing our strength and agility as a unified larger operating entity. With a simplified corporate structure, we now have better access to capital to drive operational synergies, long-term growth and enhanced value creation for all stakeholders. We remain focused on simplifying finance and providing comprehensive financial solutions that meet our customers' diverse needs, while paving the way for ABCL’s next phase of growth.”The rationale and benefits of the proposed amalgamation are as follows:<ol><li>Rationalization and simplification of group structure: The amalgamation has resulted in reduction of legal entities and simplification of the group structure of ABCL.</li><li>Improved financial stability: ABCL will be converted from a Core Investment Company to an operating NBFC, and this will create a unified larger entity with greater financial strength and flexibility enabling direct access to capital. This will also help the Company maximise its share of opportunities by efficient utilisation and allocation of capital.</li><li>Likely stakeholder value enhancement: The amalgamation has led to consolidation of businesses and operational synergies, resulting in expansion and long-term sustainable growth. This will enhance the value for various stakeholders of the Company.</li><li>Increased operational efficiency: The amalgamation has led to seamless implementation of policy changes and reduction in the multiplicity of legal and regulatory compliances.</li></ol> As of December 31, 2024, Aditya Birla Capital Limited manages aggregate assets under management of over Rs. 5.03 Lakh Crore with a consolidated lending book of over Rs. 1.46 Lakh Crore and gross written premium of Rs. 16,942 Crore in Life and Health insurance businesses in 9M FY25. It reported a consolidated revenue of Rs. 28,376 Crore and a consolidated profit after tax of Rs. 2,468 Crore in 9M FY25. The Company has a pan-India presence with 1,482 branches across all businesses and more than 200,000 agents / channel partners along with several bank partners, as of December 31, 2024.

Aditya Birla Capital Limited completes amalgamation of Aditya Birla Finance Limited, creates a unified larger operating NBFC

The Board of Directors of <a href="/businesses/companies/aditya-birla-real-estate/">Aditya Birla Real Estate Limited (ABREL)</a>, at its meeting held today, approved the execution of the business transfer agreement for divestment of the Company’s <a href="/businesses/sectors/pulp-and-paper/">Pulp and Paper</a> undertaking situated in Lalkuan, Uttarakhand, (“CPP”), by way of a slump sale to ITC Limited (“ITC”). &nbsp;The transfer of the business will be for a lump-sum cash consideration of Rs. 3498 Cr., to be paid by ITC to ABREL. &nbsp;The divestment of the Pulp and Paper undertaking is a value unlocking exercise for ABREL. It will further enable the Company to pursue growth opportunities in its core business—real estate.Speaking on the transaction, Mr. R. K. Dalmia, Managing Director, Aditya Birla Real Estate Ltd, said, “The divestment of the Pulp and Paper undertaking by ABREL is a strategic portfolio choice and unlocks value for the shareholders of ABREL. The company has embarked on a transformational growth phase, and this move will further sharpen its focus on real estate to drive sustained value creation.” He added, “Over the years, CPP has become synonymous with strong performance and high sustainability standards. To take it to the next level in size and value, the company is pleased to have found in ITC, a credible and well-established player.”The lump sum consideration is subject to certain adjustments as per the agreement. The transaction is contingent on necessary statutory and regulatory approvals including approvals from the Competition Commission of India (CCI) and shareholders.JM Financial Limited acted as the exclusive financial advisor and AZB &amp; Partners acted as the legal advisor to Aditya Birla Real Estate Limited (“ABREL”) for this transaction.&nbsp;

Aditya Birla Real Estate Limited Divests Century Pulp and Paper undertaking for Rs. 3498 Cr.

<a href="/businesses/companies/hindalco-industries-limited/">Hindalco Industries Ltd</a>., the metals flagship of Aditya Birla Group, has unveiled a bold new brand identity, marking its transformation from a materials supplier to an engineered solutions provider. The refreshed identity underscores its role as a co-creator and problem solver, shaping the future of industries such as electric mobility, renewable energy, energy storage, semiconductors, and high-end electronics.The brand identity was unveiled by Aditya Birla Group, Chairman, Mr. Kumar Mangalam Birla in the presence of industry leaders, policymakers, and business partners.Speaking at the launch, Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “Today, Hindalco is a mini conglomerate in itself, with 52 plants across 10 countries producing a diverse portfolio of high-quality products that contribute to the global economy. We are committing ₹45,000 crore across aluminium, copper, and specialty alumina businesses to deliver both upstream and next-generation high-precision engineered products”. He added, “Hindalco’s new identity reflects our role as a catalyst for change, a problem solver, and a co-creator of new solutions that power progress across industries. And above all, it embodies our commitment to always being a force for good.”The new Hindalco brand logo, featuring a bold and dynamic ‘H,’ represents forward momentum and reinforces the company’s role in shaping India’s industrial and sustainable future. This transformation is not just about advanced materials, it is about cultivating innovation, attracting top talent, and fostering a high-performance culture that drives continuous progress.Mr. Satish Pai, Managing Director, Hindalco Industries Ltd., added, “This marks a pivotal moment in Hindalco’s journey as we transition from a metals manufacturer to an innovation-driven solutions provider. Our investments in advanced materials, circular economy solutions, and cutting-edge applications will redefine manufacturing in India and beyond. The new brand identity, ENGINEERING BETTER FUTURES, reflects our core principles: Sustainability, Circularity, Durability, and Precision Engineering. These pillars form the foundation of our transformation, ensuring we create a lasting impact for generations to come.”Hindalco’s advancements are already revolutionizing industries and fostering strategic partnerships to accelerate innovation. In automotive and electric vehicles, its lightweight materials enhance efficiency and sustainability. In packaging, it is pioneering circular solutions to minimize waste and improve recyclability. Hindalco is also collaborating with battery manufacturers, developing specialized aluminium and copper materials for anode and cathode components, enabling the next wave of energy storage solutions. In aerospace and defence, it has played a crucial role in ISRO’s landmark projects like Chandrayaan and Mangalyaan, supplying high-performance materials that reinforce India’s space capabilities.Sustainability remains a cornerstone of Hindalco’s transformation. The company is advancing its green initiatives with projects such as India’s first e-waste recycling plant by Birla Copper and a 100MW renewable energy project in Odisha, integrating wind, solar, and pumped hydro storage to provide stable, round-the-clock power.For the fifth consecutive year, Hindalco has been recognized as the World’s Most Sustainable Aluminium Company in the S&amp;P Global Corporate Sustainability Assessment (CSA) rankings. Its ongoing focus on energy-efficient production, waste reduction, and eco-friendly materials aligns with India’s ambitious net-zero goals.

Hindalco unveils new identity in a transformational push to disrupt Indian Manufacturing

Vi Board Okays Govt's Stake Hike to Nearly 49%

Aditya Birla Group jewellery brand Indriya opens store in Lucknow

Hindalco plans capex of $10 bn for upstream and downstream expansion

Hindalco unveils over $5-billion aluminium, copper expansion plan; targets 4x jump in recycling by FY30

A paradigm shift towards clean, inexpensive and unlimited energy is taking place across the globe. On Earth Day 2025, Aditya Birla Group joins the league of responsible businesses uniting behind renewable energy under the theme ‘Our Power, Our Planet’, with the ambitious aim of tripling the global generation of clean energy by 2030. India aims to achieve 50% of its energy requirements from renewable sources by 2030 and the Group’s businesses are contributing to this shift - both, in India, and world-over.<h3> Towards Net Zero</h3><a href="/our-story/group-purpose/">Aditya Birla Group</a> aspires to reach Net Zero Carbon Emissions by 2050 across all its businesses. Prioritising renewable energy adoption is an integral part of the Group’s sustainability strategy. Here’s a snapshot of our sustainability initiatives and milestones in FY2024:<h3> Ultra-clean Cement</h3><img class="image_resized image-style-align-left" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/ultratech_cement_c74536ba29.webp" alt="ultratech-cement.webp"><a href="/businesses/companies/ultratech-cement-limited/">UltraTech Cements</a> is recognised as a Climate Change leader by the CDP and is a part of EP100 initiative of energy-smart companies as well as being committed to Climate Group’s RE100 initiative&nbsp;<ul><li>Share of green energy in FY2024 is 22%</li><li>612 MW of renewable energy (increased by 77%)</li><li>278 MW of Waste Heat Recovery System (increased by 32%)</li><li>Aims for 85% green energy by 2030</li><li>100% by 2050</li></ul><div class="page-break" style="page-break-after:always;">&nbsp;</div>Grinding Units going green:<ul><li>Arakkonam Cement Works and Ginigera Cement Works operate on 100% Green Energy</li><li>Transition to 100% renewable energy by jetty attached to Ratnagiri Cement Grinding Unit</li><li>Awarpur Cement Works has installed Floating Solar Photovoltaic panels in two water reservoirs of 3600 sq mts with ˜7600 solar panels</li></ul><div class="page-break" style="page-break-after:always;">&nbsp;</div><h3> Hydro for Hindalco<img class="image_resized image-style-align-right image" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/Pumped_hydro_project_c275e4d32c.webp" alt="Pumped-hydro-project.webp"></h3>With an aim to make its smelters green, Hindalco entered into a commercial agreement with Greenko Group, one of India’s largest renewable energy companies, for the provision of RTC carbon-free electricity for its Odisha smelter for 25 years.This initiative will enable an annual reduction of 680,000 MT of CO2 through 100 MW of captive power, enhanced to 350 MW in the future.The project is slated to be a world-first for the aluminium sector and, <a href="/businesses/companies/hindalco-industries-limited/">Hindalco </a>could become the first aluminium company in the country to use RTC's carbon-free power for smelting.Hindalco achieved 60% installed renewable energy capacity as of FY24&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;<div class="page-break" style="page-break-after:always;">&nbsp;</div><h3>Spotlight on Sustainable Fashion</h3><img class="image_resized image-style-align-left" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/fashion_man_shopping_at_a_local_or_flea_market_6ff49feadc.webp" alt="fashion-man-shopping-at-a-local-or-flea-market.webp"><a href="/businesses/companies/aditya-birla-fashion-and-retail-limited-abfrl/">Aditya Birla Fashion and Retail (ABFRL)</a> is deploying solar rooftops, biomass-based briquettes and RE tech such as solar street lights; adopting new and innovative RE technologies such as hybrid technology, a combination of solar photovoltaic (PV) systems and wind turbines; and optimising internal and external lighting, installing LED lights and other efficient equipment, and designing new facilities and stores using green concepts.<ul><li>Energy consumed from renewable sources rose from 69 trillion joules in FY19 to 119 trillion joules in FY23</li><li>68% of energy at owned facilities derived from renewable sources</li><li>˜26 lakh units of solar power generated</li></ul><div class="page-break" style="page-break-after:always;">&nbsp;</div><h3> Flax to Fuel<img class="image_resized image-style-align-right image image-style-side" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/linen_inside_a_modern_textile_factory_2c8ad9275b.webp" alt="linen-inside-a-modern-textile-factory.webp"></h3>JayaShree Textiles – a subsidiary of <a href="/businesses/companies/grasim-industries-limited/">Grasim</a> – is India’s largest manufacturer of linen from the flax plant. At its Rishra factory, the team is converting flax dust and small fibre into boiler fuel in the form of briquette by innovatively employing cattle feed manufacturing machines.Reducing:<ul><li>Scope 1 GHG Emissions</li><li>Fossil fuel consumption by ˜1000MT</li><li>179.4 MT landfill waste and 250t CO2 in FY24</li></ul><div class="page-break" style="page-break-after:always;">&nbsp;</div><h3> Powering India’s transition to renewable energy</h3><img class="image_resized image-style-align-left" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/solar_panel_in_green_lawn_with_wind_power_station_56a906a529.webp" alt="solar-panel-in-green-lawn-with-wind-power-station.webp">Aditya Birla Renewables – another Grasim business – is an industry leader in clean energy solutions, with over a decade of experience in executing large-scale and complex renewable energy projects across the nation.Its solutions cover the gamut of renewable power from solar, wind, and hybrid power to battery storage. The company’s state-of-the-art technology, high uptime, and ability to provide the most competitive tariffs are some USPs that sets it apart in the industry.&nbsp;<div class="page-break" style="page-break-after:always;">&nbsp;</div>&nbsp;<figure class="image"><img src="https://www.cms.adityabirla.com/uploads/mr_kumar_mangalam_birla_desk_c635b64744.webp" alt="mr-kumar-mangalam-birla-desk.webp"><figcaption>“Climate change and sustainability have rightfully been called out as the defining challenges of the 21st century. We, at Aditya Birla Group, are committed to being a force for good as we lead the shift to renewables and drive decarbonisation of all our businesses. Aditya Birla Renewables will accelerate the clean energy transition of India’s rapidly growing industrial economy and also emerge as a major engine of growth and value creation for the Group.” - Kumar Mangalam Birla, Chairman, Aditya Birla Group&nbsp;</figcaption></figure>

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Renewing our commitment to renewable energy

Sustainability

For over six decades, Hindalco has stood as a pillar of India’s industrial growth. Founded in Renukoot more than 65 years ago, the company’s roots trace back to a time when even basic infrastructure had to be built from the ground up. From those humble beginnings, Hindalco has evolved to become a powerhouse in aluminium, copper, and specialty alumina—powering the electrification of a young nation and contributing to every stage of its infrastructure journey.Now the company is pushing the boundaries of its mission further – transforming into a solutioneer that partners customers to co-create new solutions across its businesses. Hindalco is looking at meeting the needs of India’s new sectors – EV mobility, renewable energy, energy storage, semiconductors, high-end electronics and more.Capturing this transition, Hindalco unveiled its new brand identity on 20th March 2025.&nbsp;At the launch event, Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group reflected on the company’s remarkable journey: “Hindalco has been, is, and will always be a force for good.” &nbsp;<h3>The Future, First-Hand</h3>Bringing its transformation to life, Hindalco also created a unique, immersive space — the Hindalco Experience City. Designed as a tech-enabled exhibition, it gave customers, partners and stakeholders a first-hand view of Hindalco’s future-ready solutions.The Experience City featured augmented and virtual reality zones, along with guided tours of products and solutions. It showcased Hindalco’s innovations across different sectors, offering a clear look at how the company is powering progress, not only as a concept, but as a tangible, present-day reality.&nbsp; &nbsp;<h3>Decoding the new identity</h3><img class="image-style-align-left image" src="https://www.cms.adityabirla.com/uploads/Hindalco_taglines_engineering_better_futures_ai_f9b9ec7d21.jpg" alt="Hindalco-taglines--engineering-better-futures-ai.jpg">The new Hindalco identity captures the company’s strategic shift—from a supplier of raw materials to a provider of high-performance engineered solutions. It features a bold wordmark and a distinctive ‘H’ Symbol.&nbsp;Set in blue, the Wordmark stands for Hindalco’s legacy of trust and competence. The ‘H’ is crafted from two plus signs, representing collaboration and co-creation with customers. The gradient on the ‘H’ moves from blue to green—signifying a journey toward sustainable innovation and a future-forward vision. Together, they represent a brand philosophy grounded in ‘Engineering Better Futures’. &nbsp;<div class="page-break" style="page-break-after:always;">&nbsp;</div><h3>Built for What’s Next</h3>This brand transformation is backed by an equally ambitious business strategy. Hindalco is investing ₹45,000 crore across its aluminium, copper, and specialty alumina businesses—not just to scale, but to lead innovation in emerging sectors like EV mobility, renewable energy, battery storage, semiconductors, defence, and aerospace.Across its 52 plants in 10 countries, Hindalco is helping shape the future in multiple high-impact sectors.&nbsp;<ul><li>It is fuelling the EV revolution with advanced aluminium and copper components, including battery enclosures and India’s first-ever copper foil plant dedicated to electric vehicles.&nbsp;</li><li>Through <a href="/businesses/companies/novelis-inc/">Novelis</a>, it has set a benchmark for circularity in packaging by establishing the country’s only can-body stock plant that uses over 80% recycled content.&nbsp;</li><li>On the energy front, Hindalco is pioneering hybrid renewable models — including an innovative 100 MW solution that combines wind, solar and pumped hydro storage.&nbsp;</li><li>Through <a href="/businesses/companies/hindalco-almex-aerospace-limited-haal/">Hindalco-Almex Aerospace Limited (HAAL)</a>, the company is also contributing to national priorities by supporting ISRO and India’s defence sector with high-purity, high-performance alloys designed for aerospace and defence applications.&nbsp; &nbsp;</li></ul><h3>Co-Creating the Future</h3>The brand refresh is also an open invitation—to customers, partners, and innovators – to join Hindalco in co-creating better futures.&nbsp;<figure class="image"><img src="https://www.cms.adityabirla.com/uploads/kumar_mangalam_birla_kmb_bdf70b5868.webp" alt="kumar-mangalam-birla-kmb.webp"><figcaption>“Demand more. Not just materials, but design co-creation, custom manufacturing, and pioneering new technologies. Together, we can shape the next era of industrial progress—more sustainable, more advanced, and more impactful than ever before.”&nbsp; – Chairman Kumar Mangalam Birla at Hindalco Masterbrand launch</figcaption></figure>

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Hindalco’s brand refresh: Shift for Future-First, Solution-Driven identity

Business

Novelis, the wholly-owned subsidiary of <a href="/businesses/companies/hindalco-industries-limited/">Hindalco </a>– Aditya Birla Group’s flagship metals company has been a driving force steering automakers, and their customers, towards a future where vehicles are lighter, safer, and above all, greener. The world’s largest recycler of aluminium makes a strong case for use of the versatile material to address challenges faced by the automotive industry today.The Aluminium Advantage<ul><li>Lighter</li><li>Simpler&nbsp;</li><li>Safer</li><li>Greener</li></ul> &nbsp;<h3>Leveraging lightweight</h3>Vehicles made with aluminium are significantly lighter than those made with steel, reducing energy consumption. When it comes to electric vehicles (EVs) as well, reduced weight translates into extended battery range, fewer batteries, and smaller engines, suspension systems and brakes —leading to additional cost savings for automakers.<blockquote>Aluminium-intensive body-in-white (BIW) structures weigh up to 45% less than steel-intensive vehicles, enabling automakers to improve performance and increase payload capacity.</blockquote> &nbsp;<h3>Simplifying production</h3>Aluminium's versatility supports modular design and manufacturing efficiencies, helping automakers streamline production across vehicle segments. Fewer total parts mean reduced robots, tools, and joints, resulting in improved assembly efficiency and lower factory emissions. Using aluminium also reduces the complexity of material grades compared to steel while achieving similar functionality. These efficiencies reduce downstream supply chain requirements, simplify manufacturing complexity, and create value for automakers. &nbsp;<h3>Improving safety</h3>High-strength aluminium alloys deliver exceptional crash performance, protecting occupants while still allowing for vehicle weight reduction. Additionally, aluminium's lightweight properties enhance vehicle dynamics, improving handling, braking, and acceleration—essential features for safer driving experiences.<blockquote>Aluminium demonstrates better energy absorption, allowing vehicle architectures to be engineered for improved occupant protection, and contributing to high marks in 5-star crash safety testing.</blockquote> &nbsp;<h3>Greening the future of mobility</h3><img class="image_resized image-style-align-left" style="width:30%;" src="https://www.cms.adityabirla.com/uploads/electric_car_with_leaf_cut_out_of_the_smart_city_sustainable_8ff08b5dc4.webp" alt="electric-car-with-leaf-cut-out-of-the-smart-city-sustainable.webp">As the world's leading provider of low-carbon, recycled aluminium, <a href="/businesses/companies/novelis-inc/">Novelis </a>enables automakers to design vehicles with lower lifecycle emissions, aligning with carbon reduction goals. For internal combustion engine vehicles, lighter vehicles produce fewer emissions and require less fuel during operation, while for EVs, fewer batteries or smaller battery packs greatly reduce the vehicle's carbon footprint.Additionally, aluminium's infinite recyclability creates opportunities for a more circular economy, through the recovery of aluminium in body and battery enclosure systems at the end of the life of the vehicle. Reusing recovered aluminium scrap significantly reduces the need for primary aluminium production, leading to substantial environmental benefits.<blockquote>Recycling aluminium consumes only about 5% of the energy required for primary production, resulting in up to a 95% reduction in energy usage and a similar percentage reduction in greenhouse gas emissions.</blockquote> &nbsp;<h3>Driving towards a sustainable tomorrow<img class="image_resized image image-style-side" style="width:25%;" src="https://www.cms.adityabirla.com/uploads/clean_futuristic_electric_cars_road_traffic_f3e04d2ba0.webp" alt="clean-futuristic-electric-cars-road-traffic.webp"></h3>The demand for lighter, greener, simpler, and safer vehicles will continue to grow as consumers and regulators prioritise sustainable mobility. For automakers, the transition to aluminium should not be seen as a challenge but as an opportunity for achieving the automotive industry's long-term goals.As a part of the <a href="/our-story/a-force-for-good/">Aditya Birla Group</a>, Novelis brings with unmatched expertise, innovative solutions, and commitment to sustainability, Novelis is ready to empower automakers to create vehicles that meet today's demands and anticipate tomorrow's challenges and together drive the automotive industry toward a more sustainable, efficient, and prosperous future.

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